Visionary design combines innovation and communication
Festo, a global player in factory and process automation, was presented with two Design Awards of the Federal Republic of Germany on 12 February 2010: in the product design category for its compressed air preparation unit MS9 and in communication design for its visionary bionic jellyfish, the AirJelly, in its Future Concepts programme. “As a method of differentiation, good design is a key economic factor – especially in times of crisis,” says Andrej Kupetz, Technical Manager and Managing Director of the German Design Council “Rat für Formgebung”. The MS range is the driver for the global market of maintenance devices and is used in a wide variety of areas in automation technology – from the food to the automotive industry. The company combines communication, innovation and design in a holistic approach which puts people at the centre. Design is the combining element of innovation communication with regard to employees and customers.
The company links this with the following objectives: optimal man-machine interaction, energy efficiency, maximum performance, and range of use of its products on the global market in over 200 sectors. Moreover, with the fascinating design projects of its Bionic Learning Network, the global market leader in technical training and education aims to get young people excited about technology.
German Design Award
The Design Award of the Federal Republic of Germany is also referred to as the “Award of Awards”. No other design award sets such high requirements for the participants. For example, a company can only take part in the design award if its product has already received a national or international award.
The recipients of the design awards are chosen by an independent jury of experts. The jury is composed of representatives from industry, higher education, design and the media.