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Awards per year
10
received on average by Festo products
since 2000,
including the iF product
design award and the reddot design
award.
Outstanding: the service units MS 9
won the German Design Award for their
product benefits
Eye-catching, consistent, helpful:
product design is a customer benefit
When asked to describe this
approach, she uses attributes
such as technical, rational and
practical, but also eye-catching
and consistent. The latter two
are important in ensuring that
Festo products are highly
recognisable, and remain so for
years to come.
Whenever a new product is
created, the Product Design
department is involved right
from the outset. A clear design
that reflects the quality of the
product, ease of use and
ergonomics are the central
criteria that Karoline von Häfen's
team aim for. The design is then
drawn up based on the technical
concept.
Visitors wanted:
transparent production
Warwick, a manufacturer of
electric bass guitars that
numbers some of the world's top
rock and pop stars amongst its
customers, uses this automated
production system – while
systems manufacturer Minikomp
Bogner GmbH places its trust in
Festo axes and drives. And it's no
surprise, when you consider the
importance of how the
components look: Warwick uses
spotlight displays to show off the
new system and attract new
customers.
Also of no small importance in
this transparent production
process is the trust placed in the
automated production method:
The visitors, often musicians
themselves, understand that
automated processes are more
precise than hand building – and
that the ability to replicate
quality is not dependent on how
the craftsman is feeling on any
given day.
"Good design is a direct benefit for our customers," says Karoline von Häfen,
Head of Product Design at Festo. The focus lies on design quality and a clear
product language, convenient operation and a well-structured product range.
Clear structure,
impressive presentation:
production of bass guitar
necks using components
designed by Festo. In the
bottom left corner, a
giveaway: the easily
removable blue cap is
one of the electric axis
EGC's distinguishing
features; the radius of
the end cap indicates the
direction of rotation of
the motor shaft.
17
Drives