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As part of a unique campaign, Festo brought the latest devel-
opments in pneumatics and electric drive technology directly to
the world’s largest industrialised country. The Festo Expotainer
took to the road in Russia for the first time in June 2011. On a
tour that covered more than 8,000 km, the mobile technology
showroom visited St. Petersburg, Moscow and 13 other cities.
Over the course of four weeks, 36 tonnes of state-of-the-art
automation technology rolled its way across the vast Russian
landscape. Around 800 visitors showed up to see 14 dynamic
applications featuring pneumatic and electric drives as well
as the latest control and sensor technology. The cleverly
designed 50 m² exhibition space also had wall displays featuring
product examples and video presentations about the world of
Festo technology.
The Festo Expotainer was, as always, an amazing experience
for everyone who came to see it – young talent interested in
a career in technology, customers and interested companies
alike. It was like a mobile bridge bringing innovations to
various regions throughout the country, even the more remote
ones. Such outstanding success deserves to be repeated,
and so in 2012 the Festo Expotainer will spend an entire eight
weeks on the road in Russia.
Mobile
customer service
Festo Expotainer hits the road in Russia
The Festo Expotainer visited 15 cities,
starting with St. Petersburg.
Around 800 visitors got a chance to see
the mobile technology showroom.
Russia
The Festo truck travelled
around 8,000 kilometres on its tour of Russia.