“
At the forefront
of automation”
Festo is developing the next evolution in automation. This is
what you can expect from us. To be able to maintain this claim
in a sustainable way Festo is continually investing in future
oriented technologies. Some of the projects and ideas are far
out into the future. However, if you want to create break-through
innovations, you need to overcome traditional barriers. To think
differently, to ignore the status-quo and try new paths.
In this issue of our magazine you will read about intelligent
products and new ways in which humans can interact with tech-
nology. Devices are becoming more powerful and contain more
embedded functions. This is what we experience every day in
our private and professional lives. But what really counts is
how to turn this additional functionality into a real benefit. The
processes, the environment and the interfaces have to be taken
into consideration to create value. A very good example is the
interaction between humans and “machines”. Today we talk to
our GPS system in the car or swipe over apps on our cell phones.
In this issue of trends in automation you will read about a few
more upcoming methods of interaction with machines. This is
only the starting point and we will see many more of these
technological developments which will change our behaviour.
We at Festo live and breathe technology and innovation. It is
in the genes of Festo. Not only in the very strong research
departments, it is in every employee and part of the identity of
Festo as a company.
We love and take care of the details but we also never lose
sight of the big picture to create real value for our customers.
Thomas Lichtenberger
Thomas Lichtenberger,
President Festo Inc.