Web tools

Tracking, web analytics and social media

1. Google Ads Tracking

As an Ads customer, we use Google Conversion Tracking on some of our pages. This is an analysis service provided by Google Inc. (1600 Amphitheatre Parkway, Mountain View, CA 94043, USA; “Google”). This service enables Google AdWords to place a cookie on your computer (conversion cookie) if you have accessed our website via a Google ad. These cookies become invalid after 90 days and are not used for the purpose of personal identification.

If you visit certain pages on our website and the cookie is still valid, we and Google can recognise the fact that someone has clicked on the ad and has been forwarded to our website. Each Ads customer receives a different cookie. Cookies cannot be traced back to customers via the websites of AdWords customers.

The information retrieved via the conversion cookie is used to prepare conversion statistics for Ads customers who have decided to make use of conversion tracking. AdWords customers are informed of the total number of users who have clicked on their ad, and who have been redirected to a page which contains a conversion tracking tag. However, they do not receive any information with which users can be personally identified.

If you do not want to participate in the tracking process, you can block the use of cookies which would be required for tracking – for example via a browser setting which universally disables the automatic use of cookies. You can also disable cookies for conversion tracking by configuring your browser so that cookies from the domain “googleadservices.com” are blocked.

We use remarketing technology provided by Google Inc. (1600 Amphitheatre Parkway, Mountain View, CA 94043, USA; “Google”). With this technology, users who have already visited our Internet pages and online services, and who have demonstrated an interest in our offerings, are addressed again through targeted advertising on the pages of the Google Partner Network.

Advertising is displayed using cookies. With the help of these files, the user’s behaviour during his or her visit to the website can be analyzed and can then be used to generate targeted product recommendations and interest-based advertising.

If you do not want to receive interest-based advertising, you can disable the use of cookies by Google for this purpose by visiting the following page https://www.google.de/settings/ads. Alternatively, users can disable the use of cookies from third parties by visiting the network advertising initiative deactivation page. Your browser's “do not track setting” is also taken into consideration.

By using our offerings, you consent to the processing of data obtained by Google about yourself as described above and for the abovementioned purpose. Please note that Google has its own data protection policies, which are independent of our own. We do not assume any responsibility or liability for Google’s policies and procedures. Before you use our website, please find out more about Google’s privacy policy..

2. Facebook Pixel

On some of its pages, Festo uses “Facebook Pixel”, a service provided by Facebook Inc., 1601 S. California Ave, Palo Alto, CA 94304, USA (“Facebook”). This service allows us to track user behaviour on our website after a user clicks on an ad on Facebook. We use this technology to measure the success of our ads and to evaluate them for statistical and marketing purposes and, if necessary, to optimise ads in the future.

The data collected is anonymous rather than personal; we cannot trace it to a specific person. The data is, however, stored and processed by Facebook, which means that Facebook can link the data to the respective user profile and use the data for its own advertising purposes in accordance with the Facebook data policy (https://www.facebook.com/about/privacy/). You can permit Facebook and its partners to display ads in and outside of Facebook. A cookie may also be saved on your computer for these purposes.

Further information can be found in the Facebook data policy, which is available at https://www.facebook.com/about/privacy/
To consent to the use of Facebook Pixel, users must be over 13 years of age. Younger users must request permission from their legal guardian(s).

You can configure your Internet browser to reject the use of cookies in general. You can also disable the use of cookies by third-party providers such as Facebook on the following website, provided by the Digital Advertising Alliance: http://www.aboutads.info/choices/

3. LinkedIn Insight Tag

On some pages of our website, we use “LinkedIn Insight Tags”, a tracking technology of the LinkedIn platform, provided by LinkedIn Ireland, Wilton Plaza, Wilton Place, Dublin 2 (Ireland). This technology enables us to show you more relevant ads based on your interests. We also receive aggregated and anonymous reports from LinkedIn on ad activities and information about how you interact with our website.

LinkedIn uses cookies for this purpose. The information obtained using the cookie is used to compile the aforementioned anonymous statistics and reports and to display ads based on your interests.

Further information on data protection at LinkedIn is available at:

You can object to your usage behaviour being analysed by LinkedIn and to interest-based recommendations being displayed by clicking the following link (opt-out):

4. Econda

In order to optimise our pages and to ensure that our website is designed in the most user-friendly way, solutions and technologies provided by econda GmbH are used to collect and store anonymised data and to create use profiles based on this data using pseudonyms. These solutions may use cookies that enable us to recognise Internet browsers. However, use profiles are not linked to data on the individual to whom the pseudonym refers without the express permission of the visitor. IP addresses are anonymised immediately upon collection, which means that use profiles cannot be traced to individual IP addresses.

User behaviour is analysed based on Art. 6, para. 1(f) of the EU-GDPR. The website operator has a legitimate interest in the anonymised analysis of user behaviour in order to optimise its web offering and advertisement strategy. Visitors to this website can object to the future collection and storage of their data for this purpose here. The objection applies only to the web browser and device on which it was submitted; please repeat the process as necessary for any other browsers and devices that you use. If you delete the opt-out cookie, econda will once again be able to access your data.

5. Social Media

Festo has a presence on various social media websites. Social media are all media and platforms that enable their users to communicate and interactively exchange information via digital channels. For example, a social network is an Internet-based “meeting point“ or online community that generally allows users to communicate with one another and interact in a virtual space. Social networks can act as a platform for sharing opinions and experiences; they also allow the online community to share various types of personal or professional information.

Festo is a member of the social networks listed below, which are hosted by third-party providers.

We have also integrated some of the functions of these networks into our online services. These social networks and services can only be used if the user is registered with and logged into the relevant social network. Use of these social networks is subject to the terms of use and data protection policies of the relevant providers. Festo has no control over these policies.

For details of the purpose and scope of data collection and the further processing and use of this data by these social networks, as well as your rights and the settings you can use to protect your private data, please see the data protection policies of the relevant companies.


Facebook is operated by Facebook Inc., 1 Hacker Way, Menlo Park, CA 94025, USA. As part of its service, Facebook allows users of the social network to create a private profile and to upload profile photos, and enables companies to create pages for their business. Users can also connect with others via friend requests and form groups to privately discuss shared interests.


Twitter is a multilingual public microblogging service provided by Twitter Inc. 1355 Market Street, Suite 900, San Francisco, CA 94103, USA. Registered users of Twitter can publish and share tweets, which are telegram-like short messages.


YouTube is a video portal provided by YouTube LLC, 901 Cherry Ave. San Bruno, CA 94066, USA. YouTube LLC is a subsidiary of Google Inc., 1600 Amphitheatre Pkwy, Mountain View, CA 94043-1351, USA. YouTube is a platform that allows users to upload and play audio and video clips. Users of the portal can view, rate, comment on and upload videos free of charge.


LinkedIn is operated by LinkedIn Ireland, Wilton Plaza, Wilton Place, Dublin 2 (Ireland). LinkedIn is a web-based social network for staying in touch with existing business contacts and expanding your professional network.


XING SE, Dammtorstraße 30, 20354 Hamburg, Germany is the stock-market-listed operator of the social network XING. The platform is primarily designed for building and maintaining professional networks, but can also be used to stay in touch with private contacts.


Instagram is operated by Instagram LLC, 1 Hacker Way, Building 14 First Floor, Menlo Park, CA, USA. Instagram is a free online service that is owned by Facebook. The service is comprised of an audio-visual platform which allows users to share photos and videos and upload this content to other social networks.


Kununu is operated by Kununu GmbH, Neutorgasse 4-8, Top 3.02, 1010 Vienna, Austria. Kununu is an online employer rating platform. Employees, apprentices and applicants in Austria, Germany and Switzerland can use the platform to anonymously rate employers and their recruitment processes. Companies can pay to set up an employer branding profile to introduce their business as an employer.


Glassdoor is operated by Glassdoor, Inc., 100 Shoreline Highway, Building A, Mill Valley, California, 94941, USA. The Glassdoor database includes millions of employer ratings, management ratings, photos and information on salaries, interview processes and additional benefits for companies across the world. The site also lists current vacancies.

6. Bing Universal Event Tracking

Bing Universal Event Tracking: We use Bing Universal Event Tracking (“UET”), a service of Microsoft Corporation, One Microsoft Way, Redmond WA 98052-6399, USA (“Microsoft”). When you access our websites through ads provided by Bing Ads, a cookie is placed on your computer. In addition, a UET tag is integrated on our websites. A UET tag is a code that is used together with the cookie to store pseudonymized data about how the website is used. In combination with the cookie, the tag records pseudonymized data to track what actions you perform on our websites after clicking on an ad from Bing Ads. The data collected include the amount of time spent on the website, which areas of the website were viewed, and what ad led you to the website. In addition, Microsoft can use cross-device tracking to track your usage across multiple electronic devices. The collected data is sent to a Microsoft server in the United States.

Bing Webmaster Tools: Bing Webmaster Tools from Microsoft stores both cookies and so-called “beacons” on your computer. Beacons, or tracking pixels, are small invisible graphics that can be used to register whether a web page has been accessed.

Purposes for which the data is processed:
Bing Universal Event Tracking: UET enables us to track your activities on our websites when you have accessed our websites via ads from Bing Ads; this, in turn, enables us to improve our online offerings. Cross-device tracking enables Microsoft to display personalized advertising. Bing Webmaster Tools: This tool allows Microsoft to provide its Bing services and to optimize search results.

Storage period and control options:
Microsoft stores the data for a period of no more than 180 days. You can prevent your data from being collected and processed by deactivating the use of cookies. Note that such changes may limit the functionality of the websites in question. You can use this link to deactivate cross-device tracking.

For more information on Bing’s analytics services, please visit the Bing Ads website.

For more information on data privacy at Microsoft and in Bing, see the Microsoft Privacy Statement.

7. Cookies

Further information is available here: Cookie Policy

Consult the section entitled “Controlling cookies” to find out how to control and/or delete cookies as you wish.

8. Hotjar

Our website uses the anonymous web analytics tracking “Hotjar” provided by Hotjar Ltd. Hotjar Ltd is a European company based in Malta (Hotjar Ltd, Dragonara Business Centre, 5th Floor, Dragonara Road, Paceville St Julian's STJ 3141, Malta, Europe, Tel: +1 (855) 464-6788).

Hotjar analyses the use of our website completely anonymously, all personal data is automatically hidden and not processed.

With Hotjar, movements on the websites on which Hotjar is used can be tracked (so-called heat maps). For example, we can anonymously see how far users scroll and how often they click on which buttons. Furthermore, with the help of Hotjar it is also possible to collect feedback directly from the users of the website with a survey tool. We use Hotjar's technology to better understand the needs of our users and to optimize the offering and experience on our website.

Of course, we take special care to protect your personal data when using this tool. For example, we can only track which buttons are clicked, the history of a mouse movement, how far scrolled, the screen size of a device, device type and browser information, geographical location (country only) and the preferred language in which our website is displayed. Areas of the website in which personal data of you or third parties are displayed are automatically hidden by Hotjar and are therefore not traceable at any time. In order to exclude the possibility of direct personal references, IP addresses are only stored and processed anonymously. Hotjar uses cookies and other technologies to collect data about the behaviour of our users and their end devices. Hotjar stores this information on our behalf in a pseudonymized user profile. Hotjar is contractually prohibited from selling the data collected on our behalf.

You can prevent the collection of your data by Hotjar at any time by objecting to the use of "behavioral cookies" on this website.

Alternatively, you can prevent the collection of your data by Hotjar in general by using Hotjar's opt-out page to disable the tool: https://www.hotjar.com/legal/compliance/opt-out/.

For more information about Hotjar Ltd and about the Hotjar tool, please visit: https://www.hotjar.com

The privacy policy of Hotjar Ltd. can be found at: https://www.hotjar.com/privacy

9. Automated Technologies or Interactions

As you interact with our websites and with emails received from us, we may automatically collect Technical and Usage Data about your equipment, browsing actions and patterns. We collect this personal data by using cookies, server logs and other similar technologies. Please refer to our cookie policy on our cookie page for further details.

As a customer of Act-On, we also use the Act-On Beacon Tracker, a service provided by Act-On Software, Inc, 121 SW Morrison St., Suite 1600, Portland, OR 97204. This enables Act-On to place a cookie in your browser. These cookies become invalid after one year and are not used for the purpose of personal identification. The cookie is used to track the activity of anonymous and known visitors which are interacting with the website including, web landing pages, forms and other web resources.

We use the Eloqua service to provide you with an optimal offer for your needs. The Eloqua servers of the provider ORACLE Deutschland B.V. & Co. KG, Riesstrasse 25, 80992 Munich, Germany are located in the EU. With your consent, Festo will activate an Eloqua cookie in order to analyse and improve the content we offer you. Interactions with our emails and website help us to identify your interests and provide you relevant information. You can manage Festo cookies by visiting our cookie page