The combination of material goods and services into hybrid service bundles leads to new forms of value creation: the product becomes the material support of a multitude of services. In this way, tailor-made solutions can be provided for individual customer requirements, customer satisfaction and customer loyalty can be increased and new business fields can be opened up for companies.
This usually happens in corporate networks and is supported by intelligent technologies and networking possibilities. However, this presents companies with major challenges: new hybrid business models and collaboration in complex networks have an impact on existing processes and trigger change processes.
In the funding area for work in hybrid value added systems of the ABILITY research project, transferable tools and models for a humane design and organisation of work in these new value added systems are to be developed. This includes, for example, the ability of employees to work in digitally connected company networks and in changing relationships between companies and customers.
This project is funded by the Federal Ministry of Education and Research.
In addition to the Festo learning centre, project partners include:
- RINK GmbH & Co. KG
- Jacobi Eloxal GmbH
- Brabant & Lehnert Werkzeug- & Vorrichtungsbau GmbH
- German Research Center for Artificial Intelligence (DFKI)
- Chair of Production Systems, Ruhr-University Bochum (RUB)
- Saarland University of Applied Sciences (htw saar)