Web tools

Media, tracking and marketing


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1. Social media

Festo has a presence on a variety of social media channels. Social media are all media and platforms that enable their users to communicate and interactively exchange information via digital channels. A social network is an Internet-based social meeting point or online community that generally allows users to communicate with one another and interact in a virtual space. Social networks can act as a platform for sharing opinions and experiences; they also allow the online community to share various types of personal or professional information. Festo is a member of the social networks listed below, which are hosted by third-party providers.

We have also integrated some of the functions of these networks into our online services. These social networks and services can only be used if the user is registered with and logged into the relevant social network. Use of these social networks is subject to the terms of use and data protection policies of the relevant providers. Festo has no control over these policies. Please see the data protection policies of the relevant companies for details of the purpose and scope of data collection, the further processing and use of this data by these social networks, and your rights and the settings you can use to protect your private data.


Facebook is operated by Facebook Inc., 1 Hacker Way, Menlo Park, CA 94025, USA. Facebook allows users of the social network to create a private profile and to upload profile photos as a way of presenting themselves, and enables companies to create pages for their business. Users can also connect with others via friend requests and form groups to privately discuss shared interests.


Twitter is a multilingual, public microblogging service provided by Twitter Inc. 1355 Market Street, Suite 900, San Francisco, CA 94103, USA. Registered users of Twitter can publish and share so-called tweets, which are short messages similar to telegrams.


YouTube is a video portal provided by YouTube, LLC, 901 Cherry Ave. San Bruno, CA 94066, USA. YouTube, LLC is a subsidiary of Google Inc., 1600 Amphitheatre Pkwy, Mountain View, CA 94043-1351, USA. YouTube is a platform that allows users to play audio and video files. Users of the portal can view, rate, comment on and upload videos free of charge.


LinkedIn is operated by LinkedIn Ireland, Wilton Plaza, Wilton Place, Dublin 2 (Ireland). LinkedIn is a web-based social network for staying in touch with existing business contacts and expanding your professional network.


XING SE, Dammtorstrasse 30, 20354 Hamburg, Germany, is the stock-market-listed operator of the social network XING. The platform is primarily designed for building and maintaining professional networks but can also be used to stay in touch with private contacts.


Instagram is operated by Instagram LLC, 1 Hacker Way, Building 14 First Floor, Menlo Park, CA, USA. Instagram is a free online service that is owned by Facebook. The service is an audiovisual platform which allows users to share photos and videos and upload this content to other social networks.


Kununu is operated by Kununu GmbH, Neutorgasse 4-8, Top 3.02, 1010 Vienna, Austria. Kununu is an online employer-rating platform. Employees, apprentices and applicants in Austria, Germany and Switzerland can use the platform to anonymously rate employers and their recruitment processes. Companies can pay to set up an employer branding profile to introduce their business as an employer.


Glassdoor is operated by Glassdoor, Inc., 100 Shoreline Highway, Building A, Mill Valley, CA 94941, USA. The Glassdoor database includes millions of employer ratings, management ratings, photos and information on salaries, interview processes and additional benefits for companies across the world. The site also lists current vacancies.

2. Google Ads Conversion Tracking and Retargeting

As an AdWords customer, we use Google Conversion Tracking on some of our pages. This is an analysis service provided by Google Inc. (1600 Amphitheatre Parkway, Mountain View, CA 94043, USA; 'Google'). This service enables Google AdWords to place a cookie on your computer (conversion cookie) if you have accessed our website via a Google ad. These cookies become invalid after 90 days and are not used for the purpose of personal identification.

If you visit certain pages on our website and the cookie is still valid, we and Google can recognize the fact that someone has clicked on the ad and has been forwarded to our website. Each AdWords customer receives a different cookie. Cookies can therefore not be traced back via the websites of AdWords customers.

The information retrieved via the conversion cookie is used to prepare conversion statistics for AdWords customers who have decided to make use of conversion tracking. AdWords customers are informed of the total number of users who have clicked on their ad and have thus been forwarded to a website which contains a conversion tracking tag. However, they do not receive any information with which users can be personally identified.

If you do not want to participate in the tracking process, you can block the use of cookies which would be required for tracking, for example via a browser setting that universally disables the automatic use of cookies. You can also disable the cookies for conversion tracking by configuring your browser so that cookies from the domain 'googleadservices.com' are blocked.

We use Remarketing technology provided by Google Inc. (1600 Amphitheatre Parkway, Mountain View, CA 94043, USA; 'Google'). With this technology, users who have already visited our Internet pages and online services and who have shown an interest in our offers are addressed again through targeted advertising on the pages of the Google Partner Network.

Advertising is displayed using cookies. These files allow the behavior of users during their visit to the website to be analyzed and can then be used to generate targeted product recommendations and interest-based advertising.

If you do not want to receive interest-based advertising, you can disable the use of cookies by Google by visiting the following page https://www.google.de/settings/ads. Alternatively, users can disable the use of cookies from third parties by visiting Network Advertising Initiative’s opt-out page. The 'do-not-track' setting of your browser is also taken into consideration.

By using our offers, you consent to the processing of data obtained by Google about yourself as described above and for the above-mentioned purpose. Please note that Google has its own data protection policies, which are independent of our own. We do not assume any responsibility or liability for the policies and procedures from Google. Before you use our website, please find out more about the Privacy policy from Google .

3. Bing Universal Event Tracking

We use Bing Universal Event Tracking ('UET'), a service provided by Microsoft Corporation, One Microsoft Way, Redmond WA 98052-6399, USA ('Microsoft'). If you access our websites through ads delivered by Bing Ads, a cookie is placed on your computer. In addition, a UET tag is integrated on our websites. A UET tag is a code that is used in conjunction with the cookie to store pseudonymized data about website usage. Together with the cookie, the tag records pseudonymized data to track the actions you take after clicking on an ad from Bing Ads on our websites. Data collected includes time spent on the site, the areas of the site that were viewed as well as the ad that led you to the site. In addition, Microsoft can use cross-device tracking to track your usage across multiple electronic devices. The data collected is sent to a Microsoft server in the United States.

Bing Webmaster Tools: Bing Webmaster Tools from Microsoft stores cookies as well as so-called 'beacons' on your computer. Beacons, or tracking pixels, are small invisible graphics that can be used to register whether a web page has been accessed.

The purposes for which the data is processed: Bing Universal Event Tracking: UET enables us to track your activity on our websites if you have accessed our websites via ads from Bing Ads; this in turn enables us to improve our online content. Cross-device tracking allows Microsoft to display personalized ads.

Bing Webmaster Tools: This tool allows Microsoft to provide its Bing services and optimize search results.

Storage period and control options: Microsoft stores the data for a maximum period of 180 days. You can prevent the collection and processing of your data by disabling the use of cookies. Please be aware that this may limit the functionality of the relevant websites. You can disable cross-device tracking via this link.

For more information about the analytics services provided by Bing, please visit the Bing Ads website. Further information on data protection at Microsoft and in Bing can be found in the Microsoft privacy policy.

4. Baidu Analytics (Tongji) – only China

The Festo China website at festo.com.cn uses Baidu Analytics, a web analytics service provided by Baidu. Baidu Analytics uses "cookies", which are text files stored on your computer, to help the website analyze how users use the site. The information generated by the cookie about your use of the Festo China website (including your IP address) is transmitted to a Baidu server in China and stored there. Baidu uses this information to evaluate your use of the website, to compile reports on website activity for website operators and to provide other services related to website activity and internet usage. Baidu may transfer this information to third parties where required to do so by law, or where these third parties process the information on Baidu's behalf. Baidu will never link your IP address to any other data from Baidu.

You have the option of objecting to and preventing the collection and processing of data generated by the Baidu cookie. To do this, use the settings options for cookie use on this website.

5. Facebook Pixel

On some of its pages, Festo uses Facebook Pixel, a service provided by Facebook Inc., 1601 S. California Ave, Palo Alto, CA 94304, USA ('Facebook'). This service allows us to track user behavior on our website after a user clicks on an ad on Facebook. We use this technology to measure the success of our ads, to evaluate the ads for statistical and marketing purposes and, if necessary, to optimize ads in the future.

The data collected is anonymous rather than personal; this means that we cannot trace it to a specific person. However, the data is stored and processed by Facebook; a connection to the respective user profile is therefore possible and Facebook can use the data for its own advertising purposes in accordance with the Facebook Data Policy ( https://www.facebook.com/about/privacy/ ). You can allow Facebook and its partners to display ads on and outside of Facebook. A cookie may also be saved on your computer for these purposes.

Further information about this can be found in the Facebook Data Policy at https://www.facebook.com/about/privacy/
To consent to the use of Facebook Pixel, users must be over 13 years of age. Younger users must request permission from their legal guardian(s).

You can configure your Internet browser to reject the use of cookies in general. You can also disable the use of cookies by third-party providers such as Facebook on the following website of the Digital Advertising Alliance: http://www.aboutads.info/choices/

6. LinkedIn Insight Tag

On some pages of our website, we use the LinkedIn Insight Tag, a tracking technology of the LinkedIn platform provided by LinkedIn Ireland, Wilton Plaza, Wilton Place, Dublin 2 (Ireland). With this technology from LinkedIn more relevant ads based on your interests can be shown. We also receive aggregated and anonymous reports from LinkedIn on ad activities and information about how you interact with our website. LinkedIn uses cookies for this purpose. The information obtained via cookies is used to compile the anonymous statistics and reports mentioned earlier and to display ads based on your interests. Further information on data protection at LinkedIn can be found at:

By clicking on the following link, you can opt out of your usage behavior being analyzed by LinkedIn and interest-based recommendations being displayed:

7. Econda Web Analytics

In order to optimize our pages and to ensure their design is as appropriate as possible, we use the solutions and technologies provided by econda GmbH to gather and store anonymized data and to create usage profiles based on this data using pseudonyms. These solutions may use cookies that enable us to recognize Internet browsers.
However, usage profiles are not linked to data on the individual to whom the pseudonym refers without the express permission of the visitor. IP addresses, in particular, are anonymized immediately upon collection, which means that usage profiles cannot be traced to individual IP addresses.

User behavior is analyzed based on Article 6, paragraph 1(f), of the GDPR. The website operator has a legitimate interest in the anonymized analysis of user behavior in order to optimize its web offer and advertisement strategy.
Visitors to this website can opt out of future collection and storage of their data at any time here. The opt-out applies only to the web browser and the device on which it was submitted; please repeat the process as necessary for any other browsers and devices that you use. If you delete the opt-out cookie, econda will once again be able to access your data.

8. Hotjar

Our website uses the Hotjar web analysis service from Hotjar Ltd. Hotjar Ltd. is a European company registered in Malta (Hotjar Ltd., Dragonara Business Centre, 5th Floor, Dragonara Road, Paceville St Julian's STJ 3141, Malta, Europe, Tel.: +1 (855) 464-6788).

Hotjar analyzes the use of our website completely anonymously; all personal data is automatically hidden and not processed.

Hotjar enables the activities on the websites on which Hotjar is used to be tracked (so-called heatmaps). For example, it is possible for us to recognize anonymously how far down users scroll, which buttons are clicked, and how often. Furthermore, with the help of Hotjar, it is also possible to collect feedback directly from the users of the website by means of a survey tool. We use Hotjar technology to better understand the needs of our users, as well as to optimize the website and the user experience on our website.

Of course, we pay special attention to protecting your personal data when using this tool. For example, we can only track which buttons are clicked, the history of a mouse movement, how far down was scrolled, the screen size of a device, device type and browser information, geographical location (country only) and the preferred language in which our website is displayed. Areas of the website where your personal data or that of third parties is displayed are automatically hidden by Hotjar and are therefore not traceable at any time. In order to exclude the possibility of data being directly linked to a particular individual, IP addresses are only stored and processed anonymously. Hotjar works with cookies and other technologies to collect data about the behavior of our users and about their end devices. Hotjar stores this information on our behalf in a pseudonymized user profile. Hotjar is contractually prohibited from selling the data they collect on our behalf.

You can prevent your data from being collected by Hotjar at any time by objecting to the use of "behavioral cookies" on this website.

Alternatively, you can prevent Hotjar from collecting any of your data by deactivating the tool on Hotjar's opt-out page: https://www.hotjar.com/legal/compliance/opt-out/

For more information about Hotjar Ltd. and about the Hotjar tool, see: https://www.hotjar.com

You can find the privacy policy of Hotjar Ltd. at: https://www.hotjar.com/privacy/

9. Kameleoon

We use the A/B testing tool Kameleoon of Kameleoon SAS, 12 rue de la Chaussée d'Antin 75009, Paris, France. Kameleoon enables user behavior to be analyzed on the basis of user segmentations. This allows us to evaluate how individual user segments use the website with the aim of continuously improving it. The browser's local storage and cookies, which are linked to a pseudonymized ID, are used for the analyses.
In this case, your IP address is completely anonymized and not stored. The information generated by the cookie on the use of our websites is transmitted to a Kameleoon server in the EU and stored there in aggregated and pseudonymized form.

The legal basis for storing the cookie is the consent granted pursuant to Art. 6(1)(a) DSGVO. You have the option of objecting to and preventing the collection and processing of data generated by the Kameleoon cookie. To do this, use the settings options for cookie use on this website.

10. Eloqua Marketing Automation

We use the Eloqua service in order to present you with an optimized offer for your needs. The Eloqua servers of the provider ORACLE Deutschland B.V. & Co. KG, Riesstrasse 25, 80992 Munich, Germany are located in the EU. With your consent, Festo activates an Eloqua cookie on the respective login page in order to analyze and permanently improve the use of our websites. Features in newsletters and marketing emails help us identify your interests, provide you with more information about them and improve our services. If you do not wish to permit Eloqua cookies, you can prevent their use by clicking on the link in each newsletter or by using the settings options for cookie use on this website.