 
          DearReaders
        
        
          Motion isourbusinessand the themeof thiseditionof tia
        
        
          magazine.We feel athomewherever somethingmoves inan
        
        
          industrial automationprocess, be it fastor slow, simpleor
        
        
          complex, pneumaticorelectric. Festohas the right solution for
        
        
          anymovement task in factoryandprocessautomation.
        
        
          Theworldofbusiness isalsoconstantlyon themove.Modern
        
        
          communicationsolutionscover thousandsof kilometres ina
        
        
          fractionof asecond.Withmarketsconstantlychanging there isno
        
        
          time for industry toprocrastinate. Processesneed tobemore
        
        
          flexible. Even thesmallestbatchsizeshave tobeachievedwith
        
        
          thehighestpossibledegreeof automationat the lowest cost, so
        
        
          whatwasonceconsideredacontradiction isnowmandatory.
        
        
          Speedbecomes thedecisivecompetitive factorandnotonly
        
        
          lookingat thespeedofmachinesandprocesses.Thespeedof
        
        
          internal businessprocessesbecomesvital formaintaininga
        
        
          competitiveedge.Whocanpresent theirquotation faster?Who
        
        
          canoffer theshortestdelivery time?Whocanpromise the fastest
        
        
          startup time foranewmachine?These factorsdecidewhether
        
        
          ordersarewonor lost.
        
        
          At Festoweare focusingall ourefforts tosupport you inspeeding
        
        
          upyourprocesses indesign, purchasingandproductionwith
        
        
          toolsandservices thathelpyouwin the“speedcompetition”.
        
        
          Fastdelivery iskey inourCustomerServiceCentre, supplying
        
        
          Europeancustomers fromRohrbach.Onpage24youcanseehow
        
        
          weareusingautomation tospeedupyourdelivery.This issueof
        
        
          trends inautomation isdedicated tomovement. Festo is
        
        
          expanding itsdevelopmenthorizonwith itsbionicprojects in
        
        
          which futureoriented technologiescangaina foothold.Themost
        
        
          recent example isoureMotionSpheres.Thisbionic installation
        
        
          with itsflyingspheresdemonstrateshowmultipleobjectscan
        
        
          move through theairenergy-efficientlywithout colliding, thanks
        
        
          tomultiplenetworkconnections, an indoorGPSsystemand
        
        
          innovativedriveconcepts.All of thesedevelopmentswill find
        
        
          applications in futureFestoproducts for theautomationworld.
        
        
          Motion isourbusinessandyouwill findaworldof application
        
        
          exampleswherewearesupportingour customers fromdifferent
        
        
          industrial areaswith theirmotion tasks.What canwedo for you?
        
        
          Enjoy reading!
        
        
          DuncanMiddleton
        
        
          
            Alwayson themove
          
        
        
          
            DuncanMiddleton,
          
        
        
          Customer SolutionsManager, FestoGB