Where to next,
Ms Lin?
It’s home to Taiwan tomorrow and
then back on a plane next week to fly
to Singapore. As a marketing expert at
Festo, I’m on the road a lot and always
need to be reachable. If my smartphone
or laptop battery runs flat, I always have a spare one in
my luggage. That takes care of my gadgets, but I get my
energy from what I do everyday: talking to people, learn-
ing and passing on knowledge, being part of the flow of
information.
Since I spend around 80 days a year travelling in more
than ten different countries in Asia, my work can also be
stressful. But it’s like so many other things in life: doing
something that you love boosts your energy rather than
draining it. My work at Festo really enriches my life since
it is so varied. When planning and organising trade fairs
and customer events, I’m in close contact with colleagues
from our different national companies. I love the challenge
of adapting to each country’s culture and idiosyncrasies.
I’ve always found people and how they behave and com-
municate very interesting. That was one of the reasons
why I studied sociology in the USA before doing my MBA
at the University of Applied Sciences in Esslingen.
I see my visits to the headquarters in Esslingen as an
opportunity for intensive information gathering. Like
now. I spend these two weeks every year bringing
myself up to date. I get a real buzz from being in the
very place where Festo’s technical solutions are
developed and the course is set for the coming years.
It gives me renewed energy for my next trips.
2.2012
trends in automation
Soft Stop
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