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spend hours on end working in our father’s workshop. That is
where we laid the foundations for the success that we enjoy today.
Our goal was always to understand everything about the
technical side of the overall production. We are constantly
learning new topics and are often the last people to leave the
workshop, long after midnight. We even write our own PLC
programs and are heavily involved in the technical production
process of our shows.
Andreas Ehrlich:
I’ve always been fascinated by the idea of
building something. It runs in the family. Our father was a skilled
toolmaker, mechanical engineer and vocational teacher. He had
a huge amount of expertise and taught us an awful lot. In the
early days he supported us in constructing our tricks, but always
insisted that we help so that we would learn how things work
ourselves. Enthusiasm for technology and using technology to
captivate people has been a recurrent theme throughout our lives.
So technology is a key element of the illusions performed by
the Ehrlich Brothers. How much time do you invest in technology
and what are your expectations?
Andreas Ehrlich:
Technology plays a big part in our lives. The art
lies in ensuring that the audience is not aware of its presence.
This means that we have to fit the technology into the smallest
space possible, but at the same time make sure it is reliable.
Chris Ehrlich:
Of course, magicians still use good old fashioned
sleight of hand. But if you want to amaze thousands of people,
“We transform technology
into emotion.”
Chris Ehrlich