

The ultimate cinematic experience:
the Festo Motion
Terminal makes cinema seats very mobile and generates
some surprising effects.
A chase involving a sports car on an alpine pass is unfolding on
the screen. On a hairpin bend, the cinema seats tilt to the left –
only to swing back to the right when the car is travelling straight
ahead again. The cinemagoers feel the unevenness of the road
surface, hear the screeching of the tyres when the driver brakes
and smell burnt rubber. But that’s not the end. Suddenly water
is splashed into the audience’s faces as the car drives through
a puddle. At the same time, they can feel a draught of air blow-
ing through their hair. This is experiencing cinema with all the
senses in one of the 18,000 MX4D Motion EFX cinema seats
worldwide provided by Californian company MediaMation. Hid-
den in the seat, the Festo Motion Terminal VTEM controls the
movements and triggers all the effects. This versatile pneumatic
control system integrates digital functions into a single valve.
The motion apps “Proportional directional control valve” and
“Proportional pressure regulation” control the flow rates and
pressures to ensure fast and powerful yet gentle and precise
motion sequences.
The motion profiles for the films are processed in a controller
CPX-CEC directly on the Festo Motion Terminal. Many of the hard-
ware components previously required are now superfluous. Three
valves of the VTEM control the three actuators of each cinema
seat, while one valve regulates the pressure. Inexpensive stand-
ard valves VUVG-…-S from Festo’s core product range are used for
the effects such as the gusts of wind. “The Festo Motion Terminal
makes everything much easier for us. Installation, commission-
ing, diagnostics and fault-finding can now be realised with far
fewer components,” says Dan Jamele, CEO of MediaMation. As
a key contributor to Industry 4.0, VTEM allows many new func-
tions to be integrated thanks to digitisation and piezo technology.
MediaMation with its fast and intuitive operation is very well
received in the age of “Cinema 4.0”.
www.mediamation.comCinema 4.0
1.2017
trends in automation
Impulse
18
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